Results Oriented Email Marketing


Increase Your ROI by Email Marketing

Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers/clients. Email marketing helps you connect with your audience to promote your brand and engagements. In many cases a prospective client may not be ready to buy your services or your products today so staying in touch and top of mind makes peerfect sense. Then, when the client or customer is ready to buy, your name comes to their mind right away.

  • Well written content attracts more audience.
  • Stunning social media designs.
  • Landing page design and integration.

E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined, according to a McKinsey Report. That’s because 92 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.

Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Discovery

Consultation

We start by getting to know you, your business, your market, understanding what makes your business unique, and your competition.

We work hard to understand your business goals and how email marketing fits into the mix of marketing strategies.

Only then do we structure an email marketing strategy that supports and extends your business goals and objectives.

design process

Strategy

For many email campaigns the length of the sales cycle and the complexity of the buying process will oftern dictate the strategy employed. For example, for a retail item the driving force may be an implulse buy so the selling cycle is short and the buying is simple. On the other extreme ther may be a sell cycle of two years where a given component is designed into a planned new product. Those buying processes are long and complex so a longterm, techncial email marketing strategy is more appropriate.

We'll sit down and understand where you marekting strategies fit in that sell cycle sprectrum and propose a campaing that supports your industry and business goals.

design process

Campaign

After discussions with you and your team we will create generate a detailed plan that describes the look and feel as well as the sections of the email. For example, a newsletter may have standard sections each time. While a "Technical Update" may focus on emerging trends in R & D for the industry and how your company leadership in the industry is important.

We solicit your feedback. We also work hand in hand with you and your team to ensure the email campaigns and email desing supports your business goals.

design process

Content

The initial and then subsequent email content is studied and optimized for quick scanning and deep dives for those interested in the details.

The contents of any effective email and going to be layered with more and more details provided in each layer.

seo process

Reporting

Most email marketing and lead management programs today provide extensive metrics on how many recipients opened the email; how much they read; links they clicked on; any emails that bounced and then got delivered; or ones where the email address was bad and saw "hard Bounces". We evaluate all these metrics and suggest ongoing tweaks to the strategy to optimize the tactics used. seo process

Examples


seo-case-studies

Monte Vista Homeowners Association

The Monte Vista Homeowners Association Board of Directors needed to communicate with residents of this 400 unit community. We created a user-friendly and informative monthly newsletter for all homeowners and residents.

  • Developed brand positioning and a custom newsletter template.
  • Published both electronically and in print
seo-case-studies

South Bay Clean Creeks Coalition

SBCCC relies on it's database of over 3,000 volunteers and leaders to pick up trash along the Santa Clara Valley watershed. Protecting both our water supply and preserving the environment for Chinool Salmon to spawn successfully in the urban waterways.

  • Developed an email template that is integrated with MailChimp.
  • Designed to keep volunteers informed and to recruit them for cleanups.