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Website Maintenance and Support: 5 essential services every business should include

May 14, 2024

It takes some skill for business owners and entrepreneurs to find the best web design service that can help them take their small businesses to the next level. Here is a checklist for selecting affordable web design services that you can trust to provide you with quality work, on-time delivery, and excellent customer service.

Why Use Professional Web Design Services? 

A professional Web design services agency can provide a consistent and quality look and feel that helps you attract more customers. Some common benefits of using a web design service include: 

  1. SEO and Web designing: If you want your website to rank high on search engines, then you need professional web design help. An experienced web designer can help you make your website look amazing and improve its ranking prospects.
  2. Social media management: It’s important to keep up with new social media platforms if you want people to find your site online. A skilled social media manager can help you create and manage all of your social media accounts effectively.

Website Upkeep

Website maintenance and support is essential to any business, but it doesn’t have to be expensive or time-consuming. There are a number of affordable and easy-to-use services out there that can keep your website running smoothly. Here are some of the essentials you should include in your website maintenance and support:

  1. Website security: Keep your site safe from hackers by installing basic security measures like antivirus software and firewalls.
  2. Website hosting: Hosting your site with a reliable provider will ensure that your site is accessible from all over the world, as well as protect it from possible abuse or cybercrime.
  3. Software Updates: A professional web design agency will make sure your Content Management System software is kept up to date. If you have a custom HTML website, staying current with W3C standards is equally important because many of the updates are related to security vulnerabilities that could let a bad actor into your website.
  4. Website Uptime Monitoring, and regular Backups. Face it, things happen and go wrong sometimes so it’s important to make sure your website is available for visitors and that you get prompt alerts and action when it goes down. It’s also great insurance to take regular backups so when a problem occurs, you can roll-back to a previous version that didn’t have the problem you just encountered.
  5. Email marketing: Including email marketing on your website will give customers another way to contact you, and it can also help promote your products and services online.
  6. Site tracking: Monitor traffic patterns and user activity on your website to optimize content and monetize ads accordingly.

Website Security

Website security is essential to any business. If your website is not secure, your customers may be less likely to trust you and you could lose valuable traffic. There are a number of things you can do to ensure that your website is as secure as possible

One thing you can do is make sure that your website’s security certificate is valid. You can check this by visiting SSL Checker or by using a service like Comodo Security Suite. You should also make sure that your website’s security settings are up to date. This includes making sure that the firewall is blocked on ports 80 and 443, and that the anti-virus software is enabled and up to date.

In addition, make sure that your website has backup procedures in place. This includes creating a plan for regularly backing up your website files, and having a strategy for restoring them in case of an emergency.

Website Maintenance Plans

Every business should have a website maintenance and support plan in place to keep their site running smoothly. This includes regular backups, simple hosting issues that can be fixed quickly, and scheduled maintenance windows to ensure the site is always running at top speed.

Here are some essential services every business should include:

  1. Uptime Monitoring: Make sure your web design agency gets instant notification if your website goes down, so they can address the problem before it becomes serious. Monthly reporting will reveal any chronic issues with your hosting provider.
  2. Restoration of your site from our secure backups in an emergency to rollback to a time before the problem arose.
  3. Security monitoring to keep watch on your site’s safety with malware scans and intrusion detection, and to prevent multiple access attempts by bad actors.
  4. Weekly software checks for updates to Content Management Systems like WordPress, Drupal, Joomla, any theme templates, and specialized software files like plugins, giving you peace of mind.
  5. Monthly Activity Reports – like Google Analytics showing website visitor activity, who they are, and where they went on your website.
  6. Minor website changes – to keep your website content fresh and up to date.

Website Hosting

Website hosting is one of the most important services that businesses can include on their list of essential services. A reliable website hosting provider

will ensure that your website is accessible and functions properly, no matter what the situation.

In addition to basic website hosting, some providers offer additional features such as domain registration, email forwarding, and web development services. Make sure you read the provider’s terms of service to see what they’re willing to do for you.

If your site suffers from frequent outages or other problems, consider hiring a specialist to help you fix them. There are many qualified individuals in the industry who can provide quality technical assistance at a reasonable cost.

Conclusion

Every business should include website maintenance and support services to keep its online presence up and running. These essential services include regular security updates, hosting and domain registration, backups, software installation, server administration, and repair, along with technical support for website issues. By including these vital services in your company’s list of offerings, you can ensure that your online reputation remains intact and that you are able to grow your business smoothly and confidently.

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